Passion
Deep-rooted interest in the mobile advertising ecosystem and its evolving business models.
Promotion
Presentation
H1 2026 performance review
& H2 strategic development plan
ClaireAdTech Strategist · Vietnam
www.mobvista.com
01 About Me
01
Claire
AdTech Strategist.
Vietnam · One year at Nativex · Mobile advertising ecosystem
Environment
Thriving in Nativex’s high-performance, fast-paced culture since joining one year ago.
Motivation
Industry dynamics keep my mindset sharp, agile, and relentlessly focused on moving forward.
www.mobvista.com02 / 12
02 Performance review
H1 2026 business targets exceeded.
$670.2K
Revenue delivered
$670,237.51 total delivery across H1 portfolio.
102% OF TARGET$316.9K
Net profit
$316,874.89 total profit delivered in H1.
108% OF TARGET40–50%
Gaming profit margin
Sustained across major gaming campaigns.
ROBUST MARGIN#1 iKame globally#2 GreenSM globally
www.mobvista.com03 / 12
02 Performance review
Volume growth &
portfolio diversification.
Strong early traction
Positive iOS performance and a new case study for future IAP clients.
Consistent user quality
Growing delivery volumes and a solid CASA ratio.
Stable performance
Maintained steady revenue and profitability.
High-yield GEO expansion
Actively mitigating churn via new GEO unlocks: Thailand, Philippines, Laos, Russia, UK, and Germany.
www.mobvista.com04 / 12
03 Next-level readiness
01
Fraud crisis management & growth recovery.
iKame Games · AppLovin MAX IVT warning · February 2026
All campaigns paused
AppLovin MAX issued an IVT warning during critical evaluation period, putting trust and future scale at immediate risk.
Align · Diagnose · Validate
Acted as primary POC bridging iKame & CSM for root-cause diagnosis, reset strict workflows, and secured MAX 3rd-party assessment.
Full volume recovery
Client confidence restored. Campaigns resumed in March with complete volume recovery and stronger post-crisis MoM growth.
Campaigns resumed in March with full volume recovery.IVT Warning → Root-cause analysis → Preventive protocols → Stronger MoM growth
www.mobvista.com05 / 12
03 Next-level readiness
$8K
Compensation reduced
from $10K to $2K.
An 80% penalty reduction achieved through data cross-validation and firm negotiation.
Exposed the bluffCross-checked data with other affiliate networks to invalidate the competitor claim.
Firm boundaryMade the risk of publishers halting traffic volume explicit and tangible.
ResultProtected company profit margins and gave the CSM team room to optimize performance.
www.mobvista.com06 / 12
04 Mobvista culture
5
Cultural values.
Self-evaluation.
A
Keep Starting Up
Varmeta: Stayed hungry, adapted quickly, learned IAP on the go, and unlocked a new revenue model with zero prior local cases.
B
Ownership
iKame: Proactively verified the MAX warning early, broke team boundaries, and orchestrated root-cause response with CSM.
C
Simple & Reliable
GSM: Relied on concrete cross-network data rather than assumptions, keeping negotiation objective, transparent, and result-oriented.
D
Have Backbone; Disagree & Commit
GSM: Voiced clear disagreement with the unreasonable $10K penalty, held ground firmly, and successfully cut the demand to $2K.
E
Believe in Compound Interest
Both Cases: Thought far ahead—built sustainable workflows for iKame and preserved CSM optimization flexibility for GSM.
www.mobvista.com07 / 12
05 Strategic plan
H2 2026
business goals.
H2 2026 financial target.
Financial targetH2 2026 profit target.
Margin disciplineAcquire 10 new client accounts.
Customer growthMaintain churn below 30%.
Existing accounts +20%Priority markets: Pakistan · Thailand · Malaysia | Target ranking: Top 3 Games & Apps · Top 5 Non-Gaming
www.mobvista.com08 / 12
05 Strategic plan
10 new
clients
Vertical focus
Key accounts
Direct B2B
MMP partners
clients
Strategic execution
priorities.
Focus verticals & CPS diversification
E-commerce · OTT & Streaming apps · Banking & Finance · Product diversification via CPS campaigns for E-commerce.
Scale key account relationships
iKame: new titles & app team | GSM: VN retargeting | TCB & Varmeta: new sources & Android gains.
New customer acquisition engine
Direct B2B meetings/events · Referral networks (AppsFlyer, Adjust, Airbridge) · Co-hosted online webinars with MMPs.
www.mobvista.com09 / 12
06 Insights & outlook
↗
Budget is
relocating.
Market trends and emerging opportunities.
IAA spend migration
US casual spend is softening; budgets actively relocating toward VN, TR, JP, and KR markets.
Hybrid monetization shift
Traditional IAA apps and games are shifting rapidly toward hybrid models with heavy IAP reliance.
Premium OTT UA surge
Anti-piracy crackdowns in Vietnam open huge UA demand and budgets for legitimate TV/streaming apps.
Fintech diversification
Fintech/investment apps upgrading MMP stacks to test alternative UA channels beyond saturated networks.
www.mobvista.com10 / 12
06 Insights & outlook
Industry risks &
resource alignment.
Ad fraud & account friction
High fraud rates cause account churn, negative sentiment, and friction in onboarding new clients.
Intensified local competition
Chinese and Indian affiliate networks are aggressively establishing localized sales presence in Vietnam.
Vertical gaming dependency
A cooling VN gaming market makes portfolio diversification into non-gaming an immediate necessity.
www.mobvista.com11 / 12
H1 results.
H2 priorities.
Exceeded H1 targets · Managed key account risks · Diversified the portfolio · Set clear H2 growth priorities
$813,535 revenue
10 new clients
3 priority markets
<30% churn
Claire · AdTech Strategist, Vietnam
Internal Promotion Review · August 2026
Internal Promotion Review · August 2026